Videos | BPT Partners


	Vinay Iyer of SAP: "Customer experience is beyond CRM" At the BPT Partners' Social CRM Strategies for Business Seminar, Bruce Culbert caught up with Vinay Iyer, vice president, CRM solution marketing at SAP, about the customer experience and the emergence of social media, and what SAP's plans are in this space.

	Paul Albright of Marketo: "How are social strategies shaping revenue performance management?" At the BPT Partners' Social CRM Strategies for Business Seminar, Bruce Culbert caught up with Paul Albright, chief revenue officer at Marketo, to discuss how social media and social strategies are influencing the field of revenue performance management.

	Dr. Jeff Tanner: "Don't let social media create unsustainable service levels" At the BPT Partners' Social CRM Strategies for Business Seminar, Bruce Culbert caught up with Dr. Jeff Tanner, Associate Dean and Professor of Marketing at Baylor University's Hankamer School of Business, about the buzz surrounding social media and how organizations must ensure that their activity on it mustn't set unsustainable levels of service.

	Christopher Morace, Jive Software: "B2B firms can get social media value too!" At the BPT Partners' Social CRM Strategies for Business Seminar, Bruce Culbert caught up with Chris Morace, SVP of business development at Jive Software, to talk about how B2B firms are also capitalizing on social media, and how organizations must wrestle with the implications of big data.

	Erin Traudt, IDC: "Social CRM is just the tip of the iceberg" At the BPT Partners' Social CRM Strategies for Business Seminar in Palo Alto, Bruce Culbert caught up with Erin Traudt, research director for IDC's Enterprise Collaboration and Social Solutions program, to discuss why social CRM is only the beginning of the move towards the holistic social business - and how its ROI will be measured.

	Ben Becker, United Airlines: "Social CRM is the CRM we never got to!" At the BPT Partners' Social CRM Strategies for Business Seminar in Palo, Bruce Culbert caught up with Ben Becker, director of marketing intelligence & optimization at United Airlines, to ask him about social CRM, social culture and customer-facing applications colliding with internal social applications.

	Day One Overview at Social CRM Seminar, London
	Day Two Overview at Social CRM Seminar, London
	Bruce Culbert's Interview Discussing Marketing to the Social Customer
	Paul Greenberg's Interview on Social CRM Strategy
	Tara Robert's, Global Social CRM VP at Oracle, MyCustomer.com Interview
	Esteban Kolsky's Interview on How to Implement Social CRM Frameworks
	Steven Georgiadis, Head of Customer Intelligence at SAS, MyCustomer.com Interview
	Steven Thurlow, CTO Sword Ciboodle, MyCustomer.com Interview