NEWS & PRESS
Business Wire - Press Rease
Cognizant Joins Leaders in Sponsoring BPT Partners' Certifcation Seminars
Cognizant, a leading provider of IT and business process outsourcing services, joins the list of premier sponsors of BPT Partners' CRM Certified(TM) Seminars in Applied CRM Strategy and Social Media and CRM 2.0.
July 11, 2007 - Read article
Forbes Features iSymmetry in article on Corporate Growth
Culbert drives iSymmetry towards $100 million mark as CEO.
May 03, 2007 - Read article
iSymmetry, Inc. Announces Bruce Culbert as Chief Executive Officer, Company Launches Branding Initiative Focused on Customer Relationships
January 30, 2007 - Click here to view or download PDF
Bruce Culbert will be at the Gartner Conference on a panel discussion about Performance Aligned with Customer Expectations.
Tuesday, September 12, 2006 - Click here to view
BPT Partners and RWD Technologies Unveil CRM CertifiedT, First-ever Internet-Based Professional CRM Certification Series
May 10, 2006 - Click here to view
Voices of CRM: Paul Greenberg. A SearchCRM.com podcast with Paul Greenberg
May 2006 - Click here to view.
Greenberg to Speak at Upcoming AAA CEOs Meeting
BOSTON, March 2006 - The American Automobile Association (AAA) has extended an invitation to Paul Greenberg, CCO of BPT Partners, to keynote its annual CEO meeting in Boston in June 2006. The gathering of the 65 CEOs of the automobile clubs has a CRM theme this year and Greenberg was chosen for his wide knowledge of various aspects of CRM.
"I'm honored to do this one," said Greenberg. "We've been members of AAA for a decade and my parents were members before me, so this one has a special significance. I wonder if I'll be able to get a discount after the speech" grinned Greenberg.
Tanner Speaks at Sales Executive Roundtable
KENNESAW, February 2006 - Tanner answers "What is the Future of Selling?" as he discussed the findings of a year-long in-depth study of over 100 sales executives across three countries when he presents The Future of Selling to the Sales Executive Roundtable of Kennesaw State's Center for Professional Selling, February 24. One clear question for the future is how sales-driven companies can transition from SFA to CRM. "Sales executives, at least those from less successful companies, think sales technology has plateaued," says Tanner. "More successful companies are finding ways to integrate their old SFA into their new CRM."
"Student-for-Life is the Key" Says Greenberg at UCEA Marketing Conference
SARASOTA, February 2006 - "Understanding the student-for-life is the key to optimizing the value you will receive from your graduates," said Paul Greenberg at the University Continuing Education Association Marketing Conference in Sarasota, February 17. "Even though you're see as a stepchild part of the competition for student dollars, with a good CRM approach and a great alumnus experience, life-long learning can be low hanging fruit."
Paul, the best selling author of CRM at the Speed of Light, 3rd Edition, keynoted the seminar of around 250 university related adult education marketing pros. "Of course, the difficulty is that you have an uneven relationship with those alumni. For some part of their lives they aren't of much return value to you, yet you have to retain some sort of relationship with them nonetheless."
Tanner to Speak and Teach in Mexico
MEXICO, January 2006 - The leading university in Mexico, Monterrey Tech, ITESM has invited Dr. Jeff Tanner to their campus for the week of Jan 23-27, as a visiting professor. Dr. Tanner will teach several classes, as well as, speak to local business executives, on sales, CRM, and CRM-analytics. Monterey Tech has one of the world's most forward-thinking faculty and teaching programs, reaching over 30 campuses across Mexico. "I'm honored to have this opportunity to return to the university," says Tanner. "Their close ties with industry and innovative faculty has made them one of the real leaders in business education."
The 1st Ever CRM On-Line Seminar in China features Paul Greenberg and Bruce Culbert
CHINA - In January, 2006, BPT Partners co-founders Bruce Culbert and Paul Greenberg joined Sampson Lee, president of Greater China CRM and Ro King, founding partner of Quaero Corporation in launching China's 1st on-line CRM Seminar. The one-hour webinar offered Chinese business executives a quick update on several critical topics including: Customer Value Management, Customer Experience Management, Customer Data Management and Technology Implementation.
The online seminar was delivered in English and covered how best to create a customer driven business strategy that is responsive to the needs of a valuable segment of customers; how to design an appropriate customer experience that meets the expectations and values of the customer and the company; how to collect and store customer data; and how to select the right tools, techniques and technology for their CRM strategy.
Dr. Tanner New Book on 'The Hard Truth About Soft Selling, Restoring Pride and Purpose to the Sales Profession.
NEW YORK, January 2006 - Dr. Jeff Tanner introduces a new book, co-authored with George Dudley entitled, 'The Hard Truth about Soft Selling, Restoring Pride and Purpose to the Sales Profession.'
The book focuses on the sales profession's misguided focus on "soft selling" techniques that Tanner and Dudley claim have led to the creation of professional visitors, not salespeople. Ron Wagley, president and CEO of Transamerica, says "Dudley and Tanner make a major contribution in their defense of selling as an honorable profession." For CRM advocates, the message is clear. "Making relationships is not all warm and fuzzy - sales goals still have to be met, but you can sell with integrity, close deals, and still develop the right kinds of relationships," says Tanner.
Greenberg Rocks through Singapore Meetings with Government and Private Sector
SINGAPORE, January 2006 - Paul Greenberg, CCO of BPT Partners, and author of CRM at the Speed of Light, 3rd Edition, recently completed a highly successsful tour of Singapore - the only nation on the earth that is consciously committed as a country to "service excellence" and the improvement of the customer experience.
In the course of the tour, which began with a BPT CRMSOL training session, Greenberg met with key officials at over 15 government agencies in a CRM roundtable, was hosted at a luncheon by the Ministry of Finance which included leaders of the national Service Excellence Initiative and spoke to over 200 bankers at the ABS - the Association of Bankers in Singapore. He was also able to meet individually with other key leaders in the Ministry of Finance, the International Banking Federation and the Civil Service College in addition to CRM leaders in the respective groups.
"I have huge hopes for Singapore," said Greenberg, in an interview with the Singapore Business Times, "Their commitment to service excellence is both unique and exciting. They are in a position to be a thought leader in the experience economy and that is fantastic"
View 2005 News Archive
Cognizant Joins Leaders in Sponsoring BPT Partners' Certifcation Seminars
Cognizant, a leading provider of IT and business process outsourcing services, joins the list of premier sponsors of BPT Partners' CRM Certified(TM) Seminars in Applied CRM Strategy and Social Media and CRM 2.0.
July 11, 2007 - Read article
Forbes Features iSymmetry in article on Corporate Growth
Culbert drives iSymmetry towards $100 million mark as CEO.
May 03, 2007 - Read article
iSymmetry, Inc. Announces Bruce Culbert as Chief Executive Officer, Company Launches Branding Initiative Focused on Customer Relationships
January 30, 2007 - Click here to view or download PDF
Bruce Culbert will be at the Gartner Conference on a panel discussion about Performance Aligned with Customer Expectations.
Tuesday, September 12, 2006 - Click here to view
BPT Partners and RWD Technologies Unveil CRM CertifiedT, First-ever Internet-Based Professional CRM Certification Series
May 10, 2006 - Click here to view
Voices of CRM: Paul Greenberg. A SearchCRM.com podcast with Paul Greenberg
May 2006 - Click here to view.
Greenberg to Speak at Upcoming AAA CEOs Meeting
BOSTON, March 2006 - The American Automobile Association (AAA) has extended an invitation to Paul Greenberg, CCO of BPT Partners, to keynote its annual CEO meeting in Boston in June 2006. The gathering of the 65 CEOs of the automobile clubs has a CRM theme this year and Greenberg was chosen for his wide knowledge of various aspects of CRM.
"I'm honored to do this one," said Greenberg. "We've been members of AAA for a decade and my parents were members before me, so this one has a special significance. I wonder if I'll be able to get a discount after the speech" grinned Greenberg.
Tanner Speaks at Sales Executive Roundtable
KENNESAW, February 2006 - Tanner answers "What is the Future of Selling?" as he discussed the findings of a year-long in-depth study of over 100 sales executives across three countries when he presents The Future of Selling to the Sales Executive Roundtable of Kennesaw State's Center for Professional Selling, February 24. One clear question for the future is how sales-driven companies can transition from SFA to CRM. "Sales executives, at least those from less successful companies, think sales technology has plateaued," says Tanner. "More successful companies are finding ways to integrate their old SFA into their new CRM."
"Student-for-Life is the Key" Says Greenberg at UCEA Marketing Conference
SARASOTA, February 2006 - "Understanding the student-for-life is the key to optimizing the value you will receive from your graduates," said Paul Greenberg at the University Continuing Education Association Marketing Conference in Sarasota, February 17. "Even though you're see as a stepchild part of the competition for student dollars, with a good CRM approach and a great alumnus experience, life-long learning can be low hanging fruit."
Paul, the best selling author of CRM at the Speed of Light, 3rd Edition, keynoted the seminar of around 250 university related adult education marketing pros. "Of course, the difficulty is that you have an uneven relationship with those alumni. For some part of their lives they aren't of much return value to you, yet you have to retain some sort of relationship with them nonetheless."
Tanner to Speak and Teach in Mexico
MEXICO, January 2006 - The leading university in Mexico, Monterrey Tech, ITESM has invited Dr. Jeff Tanner to their campus for the week of Jan 23-27, as a visiting professor. Dr. Tanner will teach several classes, as well as, speak to local business executives, on sales, CRM, and CRM-analytics. Monterey Tech has one of the world's most forward-thinking faculty and teaching programs, reaching over 30 campuses across Mexico. "I'm honored to have this opportunity to return to the university," says Tanner. "Their close ties with industry and innovative faculty has made them one of the real leaders in business education."
The 1st Ever CRM On-Line Seminar in China features Paul Greenberg and Bruce Culbert
CHINA - In January, 2006, BPT Partners co-founders Bruce Culbert and Paul Greenberg joined Sampson Lee, president of Greater China CRM and Ro King, founding partner of Quaero Corporation in launching China's 1st on-line CRM Seminar. The one-hour webinar offered Chinese business executives a quick update on several critical topics including: Customer Value Management, Customer Experience Management, Customer Data Management and Technology Implementation.
The online seminar was delivered in English and covered how best to create a customer driven business strategy that is responsive to the needs of a valuable segment of customers; how to design an appropriate customer experience that meets the expectations and values of the customer and the company; how to collect and store customer data; and how to select the right tools, techniques and technology for their CRM strategy.
Dr. Tanner New Book on 'The Hard Truth About Soft Selling, Restoring Pride and Purpose to the Sales Profession.
NEW YORK, January 2006 - Dr. Jeff Tanner introduces a new book, co-authored with George Dudley entitled, 'The Hard Truth about Soft Selling, Restoring Pride and Purpose to the Sales Profession.'
The book focuses on the sales profession's misguided focus on "soft selling" techniques that Tanner and Dudley claim have led to the creation of professional visitors, not salespeople. Ron Wagley, president and CEO of Transamerica, says "Dudley and Tanner make a major contribution in their defense of selling as an honorable profession." For CRM advocates, the message is clear. "Making relationships is not all warm and fuzzy - sales goals still have to be met, but you can sell with integrity, close deals, and still develop the right kinds of relationships," says Tanner.
Greenberg Rocks through Singapore Meetings with Government and Private Sector
SINGAPORE, January 2006 - Paul Greenberg, CCO of BPT Partners, and author of CRM at the Speed of Light, 3rd Edition, recently completed a highly successsful tour of Singapore - the only nation on the earth that is consciously committed as a country to "service excellence" and the improvement of the customer experience.
In the course of the tour, which began with a BPT CRMSOL training session, Greenberg met with key officials at over 15 government agencies in a CRM roundtable, was hosted at a luncheon by the Ministry of Finance which included leaders of the national Service Excellence Initiative and spoke to over 200 bankers at the ABS - the Association of Bankers in Singapore. He was also able to meet individually with other key leaders in the Ministry of Finance, the International Banking Federation and the Civil Service College in addition to CRM leaders in the respective groups.
"I have huge hopes for Singapore," said Greenberg, in an interview with the Singapore Business Times, "Their commitment to service excellence is both unique and exciting. They are in a position to be a thought leader in the experience economy and that is fantastic"
View 2005 News Archive
