At BPT Partners we pride ourselves on being on the leading edge of real CRM research, issues, trends and processes. Our founders have years of industry experience and have written for magazines, trade journals, white papers and published books.
Our research and our work with the senior management teams at major organizations around the world, as well as industry professionals chartered to implement CRM strategies, gives us clear insight into the current CRM issues that are at the top of the global competitive agenda as well as your company agenda.
BPT Partners is consistently researching for the industry and our clients. What do your customers really think? About you, your competition, or where the market is headed? With over 20 years of experience, BPT Partners' principals have engaged in custom research projects for a variety of clients, using a variety of methods. Many research organizations see one tool for every situation, but BPT's expertise is varied and enables our team to select the right expertise for solving your problem. Our research has lead to numerous Addy and Telly Awards for television and print advertisements, as well as trade show campaigns that are, according to one client, "highly effective." Some of the tools we can bring to make your CRM efforts work better are focus groups, e-mail surveys, telephone surveys, depth interviews, and more.
CRM Strategy : First in Plan, First in Implementation, First in the Heart of the Customer.
Written By: Paul Greenberg
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A framework for the use of Event Marketing to build relationships and enter international markets effectively.
Written by: John F. Tanner Jr. & Valisha Bogart
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Many CRM professionals talk about a 360 degree view or one version of the customer truth. Here's how to create a data strategy to realize that view.
Written by: John F. Tanner Jr
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